Boy Box
On our gaydar…
It’s not every day you hear about “men’s intimates.” But Boy Box, whose mission is to elevate men’s intimates, wants to change that. We asked its Founder Edwin Exaus: What's a good starter product to get folks more comfortable when considering purchasing men’s intimates?
At Boy Box, we understand that the term "men's intimates" might initially seem unfamiliar or even intimidating to some potential customers. That's why we offer a range of starter products designed to help individuals feel more comfortable and confident when exploring this category.
One excellent starter product from Boy Box is our Boy Briefs, a play on a traditional brief. These briefs are crafted from premium cotton fabric, offering exceptional comfort and breathability. With a classic design and a snug yet non-restrictive fit, they provide the perfect balance of support and freedom of movement.
Why are your Boy Briefs an ideal choice for first-time customers?
Familiarity: Briefs are a staple in many men's underwear drawers, making them a familiar choice for those new to the "men's intimates" category.
Comfort and Versatility: Our briefs are designed for everyday wear and offer unbeatable comfort and versatility.
Quality and Durability: Our Boy Briefs are made to withstand daily wear and washing, ensuring long-lasting performance and satisfaction for our customers.
Style and Design: While our Boy Briefs boast a timeless design, they also feature subtle accents and details that add a touch of style and sophistication.
Making business moves…
Edwin Exaus shared business tips when we asked:
What advice would you give about developing intimate connections and community with others when building a company as you've done with Boy Box?
Authenticity is Key: When building a community around your brand, authenticity is paramount. Be genuine in your interactions with customers and transparent about your brand's values, mission, and story. People are more likely to connect with and support a brand that they feel is sincere and genuine.
Engage with Your Audience: Actively engage with your audience on social media platforms, email newsletters, and other communication channels. Respond to comments, messages, and inquiries promptly and thoughtfully. Show your customers that you value their input and are listening to their feedback.
Create Meaningful Content: Develop content that resonates with your target audience and adds value to their lives. This could include educational articles, behind-the-scenes glimpses of your brand, user-generated content, and more. By providing content that aligns with their interests and needs, you can foster a deeper connection with your community.
Foster a Sense of Belonging: Cultivate a sense of belonging within your community by creating opportunities for interaction and connection among members. This could involve hosting events, creating online forums or groups, or featuring customer spotlights and testimonials. Encourage your customers to share their experiences and stories and celebrate their contributions to your brand's community.
By focusing on authenticity, engagement, meaningful content, fostering a sense of belonging, and consistency, you can develop intimate connections and a thriving community around your brand, as we've done with Boy Box.
